Baskets Galore

Whether you're in the furniture, insurance or healthcare business, what will make the difference in the success of your business is the care and attention you give to the people you do business with. Naturally, professionalism, competence and integrity are important, too. However, without positive relationships, a business may not grow or be successful. Good business relationships are built on actions; unexpected and thoughtful actions. Taking time to give end-of-year thank you gifts to clients, anniversary gifts to your employees or appreciation gifts to your suppliers are just a few of the ways to show that you genuinely care about the people who help build and sustain your business.

Giving thoughtful gifts to customers builds relationships and loyalty. This shows that you genuinely are interested in them and want to build a closer relationship. Giving gifts that reflect the interests or likes of your client sets you apart from other prospects, clients, and colleagues. Many people (especially competitors) have the information (hobbies, interests, etc.) about your clients that you have, but do nothing with it. You honor your business relationships when you take the time to give gifts that reflect their interests and desires. This action sets you apart from others in the same network. People who know you care will want to associate with you, do business with you, and will gladly send referrals your way. In addition, people you have a good relationship with will be more forgiving if something does go wrong because they know that this is not your typical behavior.

According to a Harvard Business Review study, two-thirds of customers stop doing business with companies because they feel neglected or unappreciated. In fact, many companies and small businesses invest huge amounts of money to attract new business, but invest little money in retaining the customers they already have. Giving gifts to your current customers will make them feel cared for and appreciated and, as a result, will stay loyal to you.

Psychologists tell us the deepest desire in human nature is the desire to feel important and valued. Giving gifts to suppliers and employees builds relationships and shows appreciation to those who support you. Although these people are paid to work with you, many of them often go above and beyond the call of duty to get a job done, support you, and make you look good. When you demonstrate that you care about these people with thoughtful gifts, you draw them closer to you.

Most importantly, do not give gifts because you expect to get something back. Give gifts because it makes you feel good, makes your job more fun, and sets you apart from other people. This will increase the quality of your life and the success of your business!

Taking action through gift giving makes a huge statement about who you are and how you treat other people. This is one very powerful way to build strong and loyal business relationships with customers, suppliers and employees. The possibilities to show that you care through the gifts you give are endless. Several gift-giving opportunities are listed below. Simply select a few reasons that are meaningful to you.

Deborah Wasylko, MBA, is the President of Baskets Galore. Call 330-220-0088 for a free corporate or personal gift consultation or visit her website at www.BasketsGaloreGifts.com for a large selection of gifts and custom gift services for your clients, suppliers and employees.